my term paper for my international marketing class this semester is a "nation branding audit" where we are asked to analyze a country's efforts to market itself to the rest of the world. as i am focusing my research on jordan, i spoke to a member of jordan's national tourism board today to get some thoughts on what jordan has done in the past to promote itself, and how the nation is tailoring its efforts amidst the arab spring, the perception that the middle east is violent, and the resulting decilne in visitors.
jordan has so much history, so many exciting things to see and to do, and so much culture to share. and the violence going on wall street today trumps any protesting going on in jordan. but once people get it in their heads that a place is unsafe, it's difficult for any marketing effort to change their perceptions. well, here are mine from my visit (the one where tim joined me!) in june 2010:
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| the souk in amman |
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| amman skyline at dusk |
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| the treasury at petra- so many versions of this picture, but still amazing. |
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| snorkeling in the red sea, aqaba |
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| sunset on the dead sea |
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